Thank you for choosing EKFX Blue as your preferred clothing brand. We understand the importance of your privacy and are committed to protecting your personal information. This Privacy Policy outlines how EKFX Blue collects, uses, discloses, and safeguards your personal data when you interact with our website, https://www.ekfxblue.com, and other related services (collectively referred to as the “Platform”). By accessing or using our Platform, you consent to the practices described in this Privacy Policy.
- Information Collection
1.1 Personal Information: We may collect personal information that you provide to us voluntarily when you interact with our Platform. This may include your name, contact details (such as email address, phone number, and shipping address), demographic information, and any other information you choose to provide.
1.2 Transaction Information: When you make a purchase through our Platform, we collect transaction details, including product details, order history, payment information, and shipping details.
1.3 Website Usage Information: We collect information about your interactions with our website, such as your IP address, browser type, operating system, referring URLs, and pages visited. This information helps us analyse user behaviour, improve our website, and personalize your experience.
1.4 Cookies and Similar Technologies: We use cookies and similar technologies to enhance your browsing experience, improve our services, and provide targeted advertisements. Cookies are small files stored on your device that enable us to recognize your preferences and track your activities on our Platform. You have the option to disable cookies through your browser settings, but please note that certain features may not function properly without cookies.
- Use of Information
2.1 Providing Services: We use your personal information to process and fulfil your orders, provide customer support, and communicate with you regarding your purchases, inquiries, and account-related activities.
2.2 Personalization: We may use your information to personalize your experience on our Platform, recommend products based on your preferences, and provide customized promotional offers.
2.3 Marketing and Communication: With your consent, we may send you promotional emails, newsletters, and other marketing communications about our products, services, and special offers. You have the option to unsubscribe from these communications at any time.
2.4 Analytics and Research: We analyse user behaviour and website usage data to improve our products, services, and overall customer experience. This includes conducting market research, analysing trends, and measuring the effectiveness of our marketing campaigns.
2.5 Legal Obligations and Protection: We may use and disclose your personal information to comply with applicable laws, regulations, or legal processes, respond to legal requests, enforce our terms and conditions, protect our rights, privacy, safety, or property, and prevent fraud or other illegal activities.
- Data Sharing and Disclosure
3.1 Third-Party Service Providers: We may share your personal information with trusted third-party service providers who assist us in operating our business, such as payment processors, shipping carriers, IT service providers, marketing agencies, and customer support partners. These service providers are contractually obligated to handle your information securely and only for the purposes specified by us.
3.2 Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you and provide choices regarding your information in such circumstances.
3.3 Legal Requirements: We may disclose your personal information if required by law or in response to valid legal requests, such as subpoenas, court orders, or government investigations.
- Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. We maintain industry-standard security practices and regularly update our systems to ensure data security. However, no method of transmission or storage is entirely secure, and we cannot guarantee absolute security.
- Your Rights and Choices
5.1 Access and Correction: You have the right to access, update, or correct your personal information stored in our records. You can do this by logging into your account or contacting us directly.
5.2 Opting Out: You have the right to opt-out of receiving marketing communications from us. You can unsubscribe by following the instructions provided in our emails or by contacting us.
5.3 Do Not Track: Our Platform does not respond to “Do Not Track” signals from web browsers. However, you can manage your preferences regarding targeted advertising through your browser settings.
5.4 Data Retention: We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Children’s Privacy
Our Platform is not directed towards individuals under the age of 16, and we do not knowingly collect personal information from children without parental consent. If you believe that we have inadvertently collected personal information from a child, please contact us to request deletion.
- Changes to the Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this Privacy Policy periodically. The revised policy will be effective immediately upon posting on our Platform.
- Grievance Officer
Suvrat Jain : Executive Head – EKFX Blue 3125/3, Mahavir Colony, Sunder Nagar, Ludhiana, Punjab – 141007, India
- Contact Us
You can reach our customer support team to address any of your queries or complaints related to product and services by writing to sales@ekfxblue.com
Phone: +91-161-2623505 Time: Mon – Sat (9:00 – 18:00).
If you have a query, concern, or complaint in relation to collection or usage of your personal information under this Privacy Policy, please contact us at the contact information provided above
Last Updated Date: 11-07-2024